Scale-free correlations.

A starling murmuration at dusk

Lubna Alli · AI strategy, digital identity & trust

The group is more than
the sum of its parts.

A murmuration is thousands of starlings moving as one, each bird reading and responding to the signals of those around it. It is coordination at scale, built on signals every member can trust. That is what I write about: AI, identity, and the systems that hold us together.

Lubna Alli

Hi, I’m Lubna.

I work where AI, digital identity and trust meet: how organizations decide who, and what, to trust when software starts acting on our behalf.

Most recently I worked in product at Interac, helping take a 0-to-1 identity verification product to market. Before that, I advised CIOs and CTOs on IT strategy at Info-Tech Research Group. I’m a graduate of the Schulich Tech MBA (MBA in Technology Leadership), Canada’s first MBA built for leading technology-driven organizations.

This site is where I think in public: essays on technology and power, the places we share, and being human inside both.

A black and white robot toy on a red wooden table

Latest essay · October 2026

The industry is building agent IDs, AI conformity standards and agentic payment tokens. The missing piece is binding an agent to an accountable party, and that is an identity verification problem.

Selected reading on AI, data & trust

Network cabling in a data centre server rack

Essay · Oct 2025

Digital Sovereignty & Data Dependency

What Canada gets wrong about owning its digital future, and why sovereignty is about more than where the servers sit.

A highway reflected in the lenses of a pair of sunglasses

Essay · Dec 2024

Surveillance in Augmented Reality

Biometric data, consent and Snapchat’s AR lenses: when the experience of creativity is the product being sold.

A food delivery rider on a scooter at night

Essay · Oct 2024

The Ethics of AI in Food Delivery

Personalization or discrimination? How algorithmic pricing decides who pays more, and what fair AI would require.

All writing →